Hi! I'm Melfa, a UX Professional from Chicago.
I have over 20 years of in-house experience with many Fortune 500 enterprise level software and product development teams to deliver top quality web-based experiences.
My design philosophy focuses on creating an optimal experience for the user without compromising business goals or technical considerations in order to produce the best possible end product.
I have significant experience leading the design and operations of highly complex .com, native, and mobile application products.
Below are various examples of work I delivered. Please contact me if you'd like to learn more about any of these projects in greater detail.
Read feedback I have received from my team members here >
Learn more about my design process and view detailed work samples here >
WEB DATA DISPLAYS
Consolidation of all product related information in a single centralized location.
Dynamic organization of market data for related products + user alerting of events matching their thresholds
Conversion of manually updated data table to full dynamic calendar offered in two viewing options
WEB ANALYSIS TOOLS
Allows user to see volatility related market events with the option to receive daily email recaps
A real-time notification and analytics service that delivers automated alerts generated by a significant move in price or technical indicators
APPLICATION DESIGN
Sophisticated dashboard providing real-time trade status monitoring to firm administrators